Cookie Policy

Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They allow the website to remember your actions and preferences over a period of time, and help us understand how visitors interact with our site.

We also use similar technologies such as pixels and local storage, which function in a comparable way to cookies.

Our website uses the following categories of cookies:

2.1 Analytics Cookies (Google Analytics 4)

These cookies help us understand how visitors use our website. All data is anonymised and aggregated.

2.2 Advertising Cookies (Google Ads)

These cookies enable Google Ads remarketing — showing relevant ads to people who have previously visited our site.

2.3 Advertising Cookies (Meta Pixel)

These cookies are set by the Meta Pixel (Facebook/Instagram) to track visits and actions on our website, enabling us to run targeted advertising campaigns on Meta platforms.

2.4 Tag Management

We use Google Tag Manager (GTM-P2VFP6XG) to manage and deploy all tracking tags on our website. GTM itself does not collect personal data but enables the cookies listed above to be set.

• Analytics: To understand which pages are visited most, how long users stay, and how they navigate our site — so we can improve it.
• Advertising: To show relevant ads about Pawsnexus services to people on Google and Meta platforms who have previously visited our website.
• Conversion tracking: To measure the effectiveness of our advertising campaigns (e.g. did an ad visit lead to a booking?)

Browser settings

You can control and delete cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that blocking certain cookies may affect the functionality of our website.

• Google Chrome
• Mozilla Firefox
• Apple Safari

Opt out of Google Analytics

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Opt out of Google Ads personalisation

Manage your Google ad preferences at adssettings.google.com.

Opt out of Meta (Facebook/Instagram) ads

You can control your ad preferences in your Facebook Ad Preferences. You can also opt out of interest-based advertising via the Digital Advertising Alliance.

In compliance with Google's advertising policies, we disclose the following:

• We use Google Analytics and Google Ads, including remarketing features.
• Third-party vendors, including Google, use cookies to serve ads based on your prior visits to our website.
• Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and other sites on the Internet.
• You can opt out of personalised advertising by visiting Google Ads Settings.

In compliance with Meta's advertising policies, we disclose the following:

• We use the Meta Pixel (ID: 809094098153405) to track website events and create custom audiences for advertising on Facebook and Instagram.
• Data collected includes page views, and actions such as initiating a booking or visiting the contact page.
• This data may be shared with Meta Platforms Inc. and used in accordance with Meta's Data Policy.
• You can manage your Meta ad preferences at facebook.com/ads/preferences.

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal reasons. Updated versions will be posted on this page with a revised "Last updated" date.

If you have questions about our use of cookies, please contact:

Pawsnexus
care@pawsnexus.in
+91 85500 46444
Varthur, Bengaluru, Karnataka – 560087, India